Monday, 21 January 2013

Google Analytics


6. What is your most popular blog posting?
What measurement did you use to determine this? Time on Page? Number of Pageviews? Unique pageviews? (Why?)

My most popular blog posting is the 'My career goals' blog posting because it has 1 page view, 1 unique pageview and 1 comment as oposed to the other blog posting which is 0 pageviews and 0 unique pageviews.

7. What is your least popular blog posting?
What measurement did you use to determine this? Lowest time on page? Lowest Pageviews or unique page views? Exit page? (Why?)

My least popular blog is the 'Welcome' blog since it has 0 pageviews.


Objectives:
1.       Define a Google Analytics
-It is an online application that tells you information about visitors to a website.

2.       Describe a situation where a business would use Google Analytics
-A business would use Google Analytics if they are trying to find out their customer's demographics, or to find out if a recent advertising campaign was successful.

3.       Describe the relationship between pageviews, visits and visitors
-Visits are the number of times someone looks at your website and visitors are the number of people who check out your website. A visitor can visit your website as many times as they want, therefore visits count is always higher or equal to visitors count. Pageview is the number of times a user clicks on your website, reloads or returns back to your website.

4.       Explain the difference between pageviews and unique pageviews.
- Unique pageviews is the count of all the pageviews generated by the same visitor.

5.       Describe the meaning of bounce rate.
- It represents the percentage of visitors who enter the site and leave the site instead of viewing other pages within the same site.

Monday, 14 January 2013

My Career Goals


The first thing I am planning to do is finish college with at least 3.0 gpa. I will then proceed to search for a starting position marketing job. My long term goal is to market products for a pharmaceutical or supplement provider company. I am also planning to my own company to market these types of health supplement products since I have done plenty of research on the subject and I am an avid user of these products. As a secondary source of income I am planning to sign up for a bodybuilding competition for which I am preparing in advance. 

Welcome

Welcome to my blog. I am a student in the Marketing program at Sheridan College.

I am enrolled in Digital Marketing 1, MKTG 20261.  As part of the course, I will write postings to this blog. This is my first official posting.